The first was focused on quick wins that had few internal dependencies to help us get buy-in for the bigger changes. The second focused on conversations with key stakeholders to showcase the business value of the larger technical recommendations and how they linked to wider company goals.

The immediate priority was to fix global visibility for all country home pages, so we addressed how Google crawled the site and the relationships between the different countries and languages.

We also gained an understanding of legacy platforms and migrations, third-party assets and planned changes – identifying all major technical issues across the site, and aligning our recommendations with internal development roadmaps and wider company objectives.

Proactive monitoring of the site was implemented, using our proprietary technology to flag any issues from development releases across all country sites.

Finally, we supported new initiatives to ensure that SEO was part of the conversation from the outset, helping BlackRock to maximise new traffic opportunities.